In 2016 nearly 70% of Americans used some form of social media, and the stats are similar here in Australia. With that kind of online presence, it's impossible to deny that social media provides an invaluable means of communication, promotion and branding for businesses. And as of 2016, the majority of Australian businesses had some form of social media … Continue reading Worst PR social media fails
Go-To Skincare The online-only Australian skincare company started selling in 2014 and skyrocketed into the beauty industry, arguably because of its founder's fame. Zoe Foster-Blake was a beauty columnist for Cosmopolitan for many years before deciding to start her own line of products. Now business-woman, mother, and author, she's somewhat of a queen of Instagram. … Continue reading 3 companies nailing social media
10 or 20 years ago, companies relied on traditional forms of advertising and one-way communication to get their brand across to consumers. Nowadays with the reign of social media, one-way communication is no longer a viable option to sustain a brand and sell a product...
On a wall in my family’s dining room is a mahogany grandfather clock. My father purchased it for my mother 10 years ago and ever since, it has chimed every 15 minutes remaining one of the key talking points of our home. The clock comes from a quaint store in the town of Montville where … Continue reading Montville: a different side to the Sunshine Coast
When did doctors start prioritising money over patient care? It seems that the medical industry is gradually turning into a money-sucking machine with bedside manner and empathy close to extinction. The AMA has recommended a $2 increase in GP fees so that a standard consultation will be $78 as of November 1st. The government rebate … Continue reading Specialist prices neglect care for others
Sitting amongst the hip, new restaurants of Ocean Street lies perhaps the hippest of them all – Junk – a restaurant offering a range of Asian cuisines at reasonable prices. There’s no doubt that the food is delicious both in taste and appearance. I knew about Junk via the countless aesthetically pleasing Instagram posts before … Continue reading RESTAURANT REVIEW: Junk.
It’s the question that’s been plaguing journalists as technology continues to advance: what is the future of news? The news organisations that continue to stay strong through the 24-hour news cycle are the ones who embrace the online realm and social media. Yesterday’s tragic accident at Dreamworld had social media in a frenzy. It’s where … Continue reading News outlets to embrace social media or perish
The year is 2016 and yet we are still fighting for a woman’s right to choose what she may do with her body. Abortion in Queensland remains a crime under the Criminal Code in sections 224-226. Section 225 states: “Any woman who, with intent to procure her own miscarriage, whether she is or is not … Continue reading Abortion laws criminalise women’s rights
In 2013 at the age of 34, Damien Verner was told he had five years left to live. Five years left to see his young daughter grow up. Five years left to spend with his wife. Five years left to lose weight, or lose his life. It’s a moment he’ll always remember, but one which … Continue reading Health care system bears the weight of big issue
A series of four photographs taken to match separate news briefs for a university journalism assessment piece. Each photo had to capture a photography technique. All photos were taken on an iPhone 6s.