Worst PR social media fails

In 2016 nearly 70% of Americans used some form of social media, and the stats are similar here in Australia. With that kind of online presence, it's impossible to deny that social media provides an invaluable means of communication, promotion and branding for businesses. And as of 2016, the majority of Australian businesses had some form of social media … Continue reading Worst PR social media fails

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3 companies nailing social media

Go-To Skincare The online-only Australian skincare company started selling in 2014 and skyrocketed into the beauty industry, arguably because of its founder's fame. Zoe Foster-Blake was a beauty columnist for Cosmopolitan for many years before deciding to start her own line of products. Now business-woman, mother, and author, she's somewhat of a queen of Instagram. … Continue reading 3 companies nailing social media